Cedar
The internet is where your reputation starts
As a real estate agent, you already know that trust is everything. You’ve built your reputation one relationship, one referral, and one showing at a time. It’s what sets you apart — and it’s what your clients remember long after the deal closes.
What’s changing is where that trust begins.
Today, the first impression often happens online — before a call is made or a meeting is scheduled. And while most real estate agents have a profile on Zillow, Realtor.com, or their brokerage site, those platforms aren’t designed to tell your full story.
That’s where your personal website comes in — not to replace what’s working, but to support it with something that’s fully yours; reflective of who you are, why you're the expert, and the foundation of building a standout, trusted business.
You’ve worked hard to earn your reputation. Your website should reflect it.
There’s a difference between being present online and showing up with purpose.
A personal website gives you space to tell your story the way it deserves to be told — with your words, your design, and your values at the center. It’s where you can explain how you work, highlight what you care about, and speak directly to the kinds of clients you’re best suited to help.
And unlike third-party profiles, your website isn’t limited to a headshot and bullet list. It’s your platform — built to help people understand why they should choose you.
More buyers and sellers are finding agents online
A recent study found that 36% of sellers found their agent online in 2024, surpassing referrals for the first time.¹ And 100% of buyers now use the internet during their home search, with over half discovering the home they ultimately purchased through an online channel.²
What that tells us is simple: your online presence plays a critical role in whether or not someone reaches out. It’s not just about being listed. It’s about being trusted.
When your website is clear, well-crafted, and up to date, it creates confidence before the first conversation — and gives people a reason to choose you over someone else.
A good website doesn’t just inform — it works for you
Your website is more than a digital business card. It’s a tool that works around the clock to build credibility, answer questions, and guide potential clients toward reaching out.
Done right, it can:
- Position you as a local expert
- Reinforce your values and style of service
- Feature testimonials, listings, and resources
- Capture leads or inquiries with a clear next step
It’s one of the few marketing tools that’s truly yours — and one of the most efficient ways to make the right first impression.
You don’t need to figure it all out yourself
If creating a website has felt like something you should do — but haven’t had time to figure out — you’re not alone. Most agents are already juggling everything from marketing to closings to staying active in their community.
Website builders take time to learn. Hiring a designer can be expensive. And finding someone who truly gets what you need? That’s not always easy.
That’s where Cedar comes in.
We specialize in helping real estate professionals create personal, high-quality websites — without the busywork. You tell us about your business and your goals, and we’ll handle the rest: content, photos, layout, and design.
Let your brand do justice to the work you already do
You already know how to serve your clients well. You already have the expertise. The role of your website is to make that visible — so that when someone discovers you online, they see a professional who’s clear, confident, and prepared to help.
That’s what we help you do at Cedar. We take care of the website, so you can stay focused on the work that matters most.
Ready to create a website that truly reflects your brand? Get started with Cedar